In 2009, Europe was witness to an exceptionally innovative marketing act. Disney, to promote their 2009 release Up in Europe, worked together with a well-known balloon marketing company to make a genuine balloon with an undercarriage that looks precisely like the home in the film . The entire building and construction of the balloon itself can be dealt with as an engineering genius, and it took over six months to finish! However , the most significant surprise was the one Disney had prepared for their London promos- they flew the balloon right under the Tower Bridge! The act was much discussed and reported in global media.
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Photos via [Beatwax-Agency], [Global Aviation Resource], [Pixstel]